{"id":14,"date":"2024-02-07T10:06:33","date_gmt":"2024-02-07T10:06:33","guid":{"rendered":"https:\/\/les-semeurs.com\/?page_id=14"},"modified":"2026-03-18T16:23:25","modified_gmt":"2026-03-18T16:23:25","slug":"elementor-14","status":"publish","type":"page","link":"https:\/\/les-semeurs.com\/en\/","title":{"rendered":"Accueil"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"14\" class=\"elementor elementor-14\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cbad2bf e-flex e-con-boxed e-con e-parent\" data-id=\"cbad2bf\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;container_type&quot;:&quot;flex&quot;,&quot;content_width&quot;:&quot;boxed&quot;}\" data-e-bg-lazyload=\"\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-85200a0 e-flex e-con-boxed e-con e-parent\" data-id=\"85200a0\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;container_type&quot;:&quot;flex&quot;,&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-36d722a elementor-widget__width-initial elementor-widget-tablet__width-inherit elementor-widget elementor-widget-heading\" data-id=\"36d722a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.19.0 - 28-02-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default translation-block\">Reveal <b>the superpower <\/b>\n<br><b>from brands<\/b> to businesses.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d8383a4 elementor-widget__width-initial elementor-widget-tablet__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"d8383a4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.19.0 - 28-02-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p class=\" translation-block\"><strong>Generate growth, build a brand image, recruit the best employees, build customer loyalty:<\/strong> faced with these challenges, brand design provides effective and tangible answers to <strong>decision makers.<\/strong> strong&gt;<\/p><p class=\" translation-block\"><strong>Sowers unlocks the potential of each company <\/strong><br><strong>through a comprehensive approach to branding:<\/strong> brand strategy, brand platform, visual identity, logotype, visual and verbal language, employer brand\u2026<\/p><p class=\" translation-block\">Since 2015, <strong>we have been driving strategic vision, creative audacity and visionary spirit to reveal your uniqueness as a brand.<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c81847e listing_projet e-flex e-con-boxed e-con e-parent\" data-id=\"c81847e\" data-element_type=\"container\" data-settings=\"{&quot;container_type&quot;:&quot;flex&quot;,&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fe3119d elementor-grid-1 elementor-widget__width-initial elementor-grid-tablet-1 elementor-widget-mobile__width-inherit columns elementor-grid-mobile-1 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);word-spacing:var( --e-global-typography-17ed90f-word-spacing );}.elementor-48 .elementor-element.elementor-element-f8dc03b .elementor-heading-title{font-size:var( --e-global-typography-f918e9c-font-size );line-height:var( --e-global-typography-f918e9c-line-height );letter-spacing:var( --e-global-typography-f918e9c-letter-spacing );word-spacing:var( --e-global-typography-f918e9c-word-spacing );}.elementor-48 .elementor-element.elementor-element-02be2e8{font-size:var( --e-global-typography-17ed90f-font-size );line-height:var( --e-global-typography-17ed90f-line-height );letter-spacing:var( --e-global-typography-17ed90f-letter-spacing );word-spacing:var( --e-global-typography-17ed90f-word-spacing );}.elementor-48 .elementor-element.elementor-element-f2a4f4e{--justify-content:flex-start;}.elementor-48 .elementor-element.elementor-element-639cdf7 .elementor-heading-title{font-size:var( --e-global-typography-f918e9c-font-size );line-height:var( --e-global-typography-f918e9c-line-height );letter-spacing:var( --e-global-typography-f918e9c-letter-spacing );word-spacing:var( --e-global-typography-f918e9c-word-spacing );}.elementor-48 .elementor-element.elementor-element-72cd8da .elementor-heading-title{font-size:var( --e-global-typography-text-font-size );line-height:var( --e-global-typography-text-line-height );}.elementor-48 .elementor-element.elementor-element-72cd8da > .elementor-widget-container{padding:10px 0px 0px 0px;}}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"48\" class=\"elementor elementor-48 e-loop-item e-loop-item-2962 post-2962 projet type-projet status-publish has-post-thumbnail hentry tag-du-projet-plateforme-de-marque tag-du-projet-strategie tag-du-projet-naming tag-du-projet-identite-visuelle tag-du-projet-ton-de-voix tag-du-projet-site-internet tag-du-projet-reseaux-sociaux tag-du-projet-supports-corporate\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-51d9ef8 e-con-full projet_item e-flex e-con e-parent\" data-id=\"51d9ef8\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;container_type&quot;:&quot;flex&quot;}\" data-post-id=\"2962\" data-core-v316-plus=\"true\" href=\"https:\/\/les-semeurs.com\/en\/projet\/raphael-advisory\/\">\n\t\t<div class=\"elementor-element elementor-element-f21aaf2 e-con-full projet_item-content e-flex e-con e-child\" data-id=\"f21aaf2\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;container_type&quot;:&quot;flex&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1ae6741 projet_item-title elementor-widget elementor-widget-heading\" data-id=\"1ae6741\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><p>Comment affirmer son <strong>approche singuli\u00e8re<\/strong>&nbsp;?<\/p>\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1fab2c6 projet_item-back elementor-widget elementor-widget-heading\" data-id=\"1fab2c6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">\u2190 Back<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f8dc03b projet_item-client elementor-widget elementor-widget-heading\" data-id=\"f8dc03b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"arrow\">\u2192 <\/span><span class=\"nom_du_client\">Rapha\u00ebl Advisory<\/span> <span class=\"titre_du_projet\"> \u2022 d\u00e9veloppe sa marque pour affirmer son approche singuli\u00e8re.<\/span> <\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-02be2e8 projet_item-description elementor-widget elementor-widget-text-editor\" data-id=\"02be2e8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tRapha\u00ebl Advisory est une banque d\u2019affaires reconnue par ses clients. Mais son positionnement n\u2019\u00e9tait pas clairement per\u00e7u au-del\u00e0 de ce premier cercle. L\u2019organisation avait \u00e9volu\u00e9. Son image ne le refl\u00e9tait pas encore. Nous avons clarifi\u00e9 son positionnement et cr\u00e9\u00e9 une identit\u00e9 de marque align\u00e9e avec ce qu\u2019elle est devenue \u2014 un langage qui exprime sa capacit\u00e9 \u00e0 apporter clart\u00e9 et discernement dans des environnements complexes. Sa position est d\u00e9sormais plus claire, plus lisible et plus facilement partageable. Quand le fond et la forme sont align\u00e9s, la perception change et favorise l\u2019attraction et l\u2019\u00e9lan.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f2a4f4e projet_item-link e-con-full e-flex e-con e-child\" data-id=\"f2a4f4e\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;container_type&quot;:&quot;flex&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-639cdf7 savoir elementor-widget elementor-widget-heading\" data-id=\"639cdf7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Learn more<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-72cd8da projet_item-tags elementor-widget elementor-widget-heading\" data-id=\"72cd8da\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\"><span># brand platform<\/span> <span>#brand strategy<\/span> <span>#naming<\/span> <span>#visual identity<\/span> <span>#ton de voix<\/span> <span>#site internet<\/span> <span>#r\u00e9seaux sociaux<\/span> <span>#supports corporate<\/span><\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5afa5ad e-con-full projet_item-image e-flex e-con e-child\" data-id=\"5afa5ad\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;background_background&quot;:&quot;video&quot;,&quot;background_play_on_mobile&quot;:&quot;yes&quot;,&quot;background_privacy_mode&quot;:&quot;yes&quot;,&quot;container_type&quot;:&quot;flex&quot;,&quot;background_video_link&quot;:&quot;https:\\\/\\\/les-semeurs.com\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/Semeurs-identite-de-marque-Raphael-Advisory-Associes-scaled.jpg&quot;}\">\n\t\t<div class=\"elementor-background-video-container\">\n\t\t\t\t\t\t\t<video class=\"elementor-background-video-hosted elementor-html5-video\" autoplay muted playsinline loop><\/video>\n\t\t\t\t\t<\/div>\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<div class=\"elementor-element elementor-element-845e345 e-con-full projet_detail e-flex e-con e-parent\" data-id=\"845e345\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;container_type&quot;:&quot;flex&quot;}\" data-post-id=\"2962\" data-core-v316-plus=\"true\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<style id=\"loop-dynamic-48\">.e-loop-item-75 .elementor-element.elementor-element-5afa5ad:not(.elementor-motion-effects-element-type-background), .e-loop-item-75 .elementor-element.elementor-element-5afa5ad > .elementor-motion-effects-container > .elementor-motion-effects-layer{background:url(\"https:\/\/les-semeurs.com\/wp-content\/uploads\/2024\/02\/image-une-2.jpg\") 50% 50%;background-size:cover;}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"48\" class=\"elementor elementor-48 e-loop-item e-loop-item-75 post-75 projet type-projet status-publish has-post-thumbnail hentry tag-du-projet-strategie tag-du-projet-naming tag-du-projet-identite-visuelle\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-51d9ef8 e-con-full projet_item e-flex e-con e-parent\" data-id=\"51d9ef8\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;container_type&quot;:&quot;flex&quot;}\" data-post-id=\"75\" data-core-v316-plus=\"true\" href=\"https:\/\/les-semeurs.com\/en\/projet\/comment-incarner-une-nouvelle-vision-dans-un-marche-historique-et-sature\/\">\n\t\t<div class=\"elementor-element elementor-element-f21aaf2 e-con-full projet_item-content e-flex e-con e-child\" data-id=\"f21aaf2\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;container_type&quot;:&quot;flex&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1ae6741 projet_item-title elementor-widget elementor-widget-heading\" data-id=\"1ae6741\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><p class=\" translation-block\">How to <strong>convince your market<\/strong> from the launch?<\/p>\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1fab2c6 projet_item-back elementor-widget elementor-widget-heading\" data-id=\"1fab2c6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">\u2190 Back<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f8dc03b projet_item-client elementor-widget elementor-widget-heading\" data-id=\"f8dc03b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"arrow\">\u2192 <\/span><span class=\"nom_du_client\">Asteren<\/span> <span class=\"titre_du_projet\"> \u2022 Creation of a landmark brand<\/span> <\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-02be2e8 projet_item-description elementor-widget elementor-widget-text-editor\" data-id=\"02be2e8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tProving yourself isn\u2019t just a matter of time! Revealing your vision, asserting your expertise or sharing your commitment allows you to quickly acquire strong credibility! This is the successful bet of the three young partners of Asteren: personally invested in the creation of their identity, they laid down the fundamentals of their brand from the launch. Inspired by the star which guides and provides benchmarks, the agency created all the components of the brand and its language: the name, the visual identity and its overall deployment. Marking a break with the codes of a regulated profession, the Asteren brand revitalizes the image of the legal representative.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f2a4f4e projet_item-link e-con-full e-flex e-con e-child\" data-id=\"f2a4f4e\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;container_type&quot;:&quot;flex&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-639cdf7 savoir elementor-widget elementor-widget-heading\" data-id=\"639cdf7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Learn more<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-72cd8da projet_item-tags elementor-widget elementor-widget-heading\" data-id=\"72cd8da\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\"><span>#brand strategy<\/span> <span>#naming<\/span> <span>#visual identity<\/span><\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5afa5ad e-con-full projet_item-image e-flex e-con e-child\" data-id=\"5afa5ad\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;background_background&quot;:&quot;video&quot;,&quot;background_play_on_mobile&quot;:&quot;yes&quot;,&quot;background_privacy_mode&quot;:&quot;yes&quot;,&quot;container_type&quot;:&quot;flex&quot;,&quot;background_video_link&quot;:&quot;https:\\\/\\\/les-semeurs.com\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/ASTEREN_APERCU_1.mp4&quot;}\">\n\t\t<div class=\"elementor-background-video-container\">\n\t\t\t\t\t\t\t<video class=\"elementor-background-video-hosted elementor-html5-video\" autoplay muted playsinline loop><\/video>\n\t\t\t\t\t<\/div>\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<div class=\"elementor-element elementor-element-845e345 e-con-full projet_detail e-flex e-con e-parent\" data-id=\"845e345\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;container_type&quot;:&quot;flex&quot;}\" data-post-id=\"75\" data-core-v316-plus=\"true\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<style id=\"loop-dynamic-48\">.e-loop-item-1515 .elementor-element.elementor-element-5afa5ad:not(.elementor-motion-effects-element-type-background), .e-loop-item-1515 .elementor-element.elementor-element-5afa5ad > .elementor-motion-effects-container > .elementor-motion-effects-layer{background:url(\"https:\/\/les-semeurs.com\/wp-content\/uploads\/2024\/03\/unima.png\") 50% 50%;background-size:cover;}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"48\" class=\"elementor elementor-48 e-loop-item e-loop-item-1515 post-1515 projet type-projet status-publish has-post-thumbnail hentry tag-du-projet-strategie tag-du-projet-identite-visuelle tag-du-projet-deploiement-global\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-51d9ef8 e-con-full projet_item e-flex e-con e-parent\" data-id=\"51d9ef8\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;container_type&quot;:&quot;flex&quot;}\" data-post-id=\"1515\" data-core-v316-plus=\"true\" href=\"https:\/\/les-semeurs.com\/en\/projet\/unima-2\/\">\n\t\t<div class=\"elementor-element elementor-element-f21aaf2 e-con-full projet_item-content e-flex e-con e-child\" data-id=\"f21aaf2\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;container_type&quot;:&quot;flex&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1ae6741 projet_item-title elementor-widget elementor-widget-heading\" data-id=\"1ae6741\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><p>How<strong> reveal unique know-how<\/strong>\u00a0in a <strong>competitive international market<\/strong>?<\/p>\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1fab2c6 projet_item-back elementor-widget elementor-widget-heading\" data-id=\"1fab2c6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">\u2190 Back<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f8dc03b projet_item-client elementor-widget elementor-widget-heading\" data-id=\"f8dc03b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"arrow\">\u2192 <\/span><span class=\"nom_du_client\">Unima<\/span> <span class=\"titre_du_projet\"> \u2022 Creation of a committed brand of excellence<\/span> <\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-02be2e8 projet_item-description elementor-widget elementor-widget-text-editor\" data-id=\"02be2e8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<b>Experience and expertise are fundamental<\/b><span style=\"font-weight: 400\"> which constitute <\/span><b>valid evidence<\/b><span style=\"font-weight: 400\"> in a competitive market. It is therefore essential to talk about it, and what could be more effective than doing it through <\/span><b>posture of its brand <\/b><span style=\"font-weight: 400\">? For that, <\/span><b>Unima<\/b><span style=\"font-weight: 400\"> chose to highlight the reasons why his <\/span><b>shrimp<\/b><span style=\"font-weight: 400\"> is considered the best in the world: unique quality and sustainable production conditions in Madagascar. <\/span><span style=\"font-weight: 400\">Thus, the<\/span><b>identify<\/b><span style=\"font-weight: 400\"> designed by <\/span><b>Sowers<\/b><span style=\"font-weight: 400\"> East <\/span><span style=\"font-weight: 400\">in phase with this DNA<\/span><span style=\"font-weight: 400\">&nbsp;: <\/span><b>a logo designed as a label of excellence<\/b><span style=\"font-weight: 400\">, a <\/span><b>custom typography<\/b><span style=\"font-weight: 400\">, of the <\/span><b>shooting<\/b> <b>taken on the island, by local photographers.<\/b><span style=\"font-weight: 400\">.. Deployed on <\/span><b>institutional supports<\/b><span style=\"font-weight: 400\"> of the brand (packaging, aquaculture farm signage and website), it reveals all the dimensions of a <\/span><b>committed brand of excellence<\/b><span style=\"font-weight: 400\">. Result: a <\/span><b>increased visibility<\/b><span style=\"font-weight: 400\"> and a brand now recognized by major players in the <\/span><b>international gastronomy<\/b><span style=\"font-weight: 400\">. <\/span>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f2a4f4e projet_item-link e-con-full e-flex e-con e-child\" data-id=\"f2a4f4e\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;container_type&quot;:&quot;flex&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-639cdf7 savoir elementor-widget elementor-widget-heading\" data-id=\"639cdf7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Learn more<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-72cd8da projet_item-tags elementor-widget elementor-widget-heading\" data-id=\"72cd8da\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\"><span>#brand strategy<\/span> <span>#visual identity<\/span> <span>#global deployment<\/span><\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5afa5ad e-con-full projet_item-image e-flex e-con e-child\" data-id=\"5afa5ad\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;background_background&quot;:&quot;video&quot;,&quot;background_play_on_mobile&quot;:&quot;yes&quot;,&quot;background_privacy_mode&quot;:&quot;yes&quot;,&quot;container_type&quot;:&quot;flex&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<div class=\"elementor-element elementor-element-845e345 e-con-full projet_detail e-flex e-con e-parent\" data-id=\"845e345\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;container_type&quot;:&quot;flex&quot;}\" data-post-id=\"1515\" data-core-v316-plus=\"true\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"48\" class=\"elementor elementor-48 e-loop-item e-loop-item-469 post-469 projet type-projet status-publish hentry tag-du-projet-strategie tag-du-projet-naming tag-du-projet-identite-visuelle tag-du-projet-deploiement-global\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-51d9ef8 e-con-full projet_item e-flex e-con e-parent\" data-id=\"51d9ef8\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;container_type&quot;:&quot;flex&quot;}\" data-post-id=\"469\" data-core-v316-plus=\"true\" href=\"https:\/\/les-semeurs.com\/en\/projet\/almond\/\">\n\t\t<div class=\"elementor-element elementor-element-f21aaf2 e-con-full projet_item-content e-flex e-con e-child\" data-id=\"f21aaf2\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;container_type&quot;:&quot;flex&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1ae6741 projet_item-title elementor-widget elementor-widget-heading\" data-id=\"1ae6741\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><p class=\" translation-block\"><span style=\"font-weight: 400\">How to <strong>recruit<\/strong> and <strong>unite<\/strong> in a period of growth?<\/span><\/p>\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1fab2c6 projet_item-back elementor-widget elementor-widget-heading\" data-id=\"1fab2c6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">\u2190 Back<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f8dc03b projet_item-client elementor-widget elementor-widget-heading\" data-id=\"f8dc03b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default translation-block\"><span class=\"arrow\">\u2192 <\/span><span class=\"nom_du_client\">Almond<\/span> <span class=\"titre_du_projet\"> \u2022 Creation of a flagship brand<\/span><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-02be2e8 projet_item-description elementor-widget elementor-widget-text-editor\" data-id=\"02be2e8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container translation-block\"><span style=\"font-weight: 300\">In times of <strong>change<\/strong> and<strong>growth<\/strong>, the benchmarks are moving, companies must<strong>send a strong message<\/strong> strong&gt; and <strong>unifying<\/strong> for the attention of their audience. This is the challenge of the merger of the Almond and Rampar companies: creating a <strong>new brand language<\/strong> for the attention of the 350 employees and future talents<\/span><span style=\"font-weight : 300\">. With the strengthening of <strong>its employer brand<\/strong>, <\/span><span style=\"font-weight: 300\">Almond becomes a key player in <strong>cybersecurity<\/strong> in France and in Europe. After leading the redesign of the brand platform, we introduced innovative visual and verbal markers: a new brand signature \u201cMove Forward, we watch your back\u201d, the creation of a <strong>coded alphabet<\/strong> featuring a real visual language and a new iconographic style. These unique and living signs have become <strong>symbols of recognition<\/strong> and rallying, embodying a corporate culture that has become visible and embodied. <\/span><\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f2a4f4e projet_item-link e-con-full e-flex e-con e-child\" data-id=\"f2a4f4e\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;container_type&quot;:&quot;flex&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-639cdf7 savoir elementor-widget elementor-widget-heading\" data-id=\"639cdf7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Learn more<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-72cd8da projet_item-tags elementor-widget elementor-widget-heading\" data-id=\"72cd8da\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\"><span>#brand strategy<\/span> <span>#naming<\/span> <span>#visual identity<\/span> <span>#global deployment<\/span><\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5afa5ad e-con-full projet_item-image e-flex e-con e-child\" data-id=\"5afa5ad\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;background_background&quot;:&quot;video&quot;,&quot;background_play_on_mobile&quot;:&quot;yes&quot;,&quot;background_privacy_mode&quot;:&quot;yes&quot;,&quot;container_type&quot;:&quot;flex&quot;,&quot;background_video_link&quot;:&quot;https:\\\/\\\/les-semeurs.com\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/ALMOND_APERCU.mp4&quot;}\">\n\t\t<div class=\"elementor-background-video-container\">\n\t\t\t\t\t\t\t<video class=\"elementor-background-video-hosted elementor-html5-video\" autoplay muted playsinline loop><\/video>\n\t\t\t\t\t<\/div>\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<div class=\"elementor-element elementor-element-845e345 e-con-full projet_detail e-flex e-con e-parent\" data-id=\"845e345\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;container_type&quot;:&quot;flex&quot;}\" data-post-id=\"469\" data-core-v316-plus=\"true\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<a class=\"elementor-element elementor-element-f68af69 tout_nos_projets e-flex e-con-boxed e-con e-parent\" data-id=\"f68af69\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;container_type&quot;:&quot;flex&quot;,&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\" href=\"https:\/\/les-semeurs.com\/en\/creation\/\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-59d7512 e-con-full tout_nos_projets e-flex e-con e-child\" data-id=\"59d7512\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;container_type&quot;:&quot;flex&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e200cdf title elementor-widget elementor-widget-heading\" data-id=\"e200cdf\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">All our projects<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fce6945 arrow elementor-widget elementor-widget-heading\" data-id=\"fce6945\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">\u2192<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>R\u00e9v\u00e9ler le superpouvoir des marques aux entreprises. G\u00e9n\u00e9rer de la croissance, b\u00e2tir une image de marque, recruter les meilleurs collaborateurs, fid\u00e9liser ses clients : face \u00e0 ces enjeux, le design de marque apporte des r\u00e9ponses efficaces et tangibles aux d\u00e9cideurs. Semeurs lib\u00e8re le potentiel de chaque entreprise par une approche compl\u00e8te de la marque : [&hellip;]<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Les Semeurs - Agence de design - Branding- Paris<\/title>\n<meta name=\"description\" content=\"Nous sommes une agence de design d&#039;identit\u00e9. 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