{"id":275,"date":"2024-02-13T14:29:37","date_gmt":"2024-02-13T14:29:37","guid":{"rendered":"https:\/\/les-semeurs.com\/?page_id=275"},"modified":"2026-03-18T10:57:01","modified_gmt":"2026-03-18T10:57:01","slug":"creation","status":"publish","type":"page","link":"https:\/\/les-semeurs.com\/en\/creation\/","title":{"rendered":"Creation"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"275\" class=\"elementor elementor-275\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0412289 e-con-full e-flex e-con e-parent\" data-id=\"0412289\" data-element_type=\"container\" 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);--container-widget-height:100%;--container-widget-flex-grow:1;--container-widget-align-self:stretch;--justify-content:space-between;--align-items:flex-end;--background-transition:0.3s;}.elementor-48 .elementor-element.elementor-element-639cdf7 .elementor-heading-title{color:var( --e-global-color-primary );font-size:var( --e-global-typography-f918e9c-font-size );font-weight:var( --e-global-typography-f918e9c-font-weight );line-height:var( --e-global-typography-f918e9c-line-height );letter-spacing:var( --e-global-typography-f918e9c-letter-spacing );word-spacing:var( --e-global-typography-f918e9c-word-spacing );}.elementor-48 .elementor-element.elementor-element-72cd8da .elementor-heading-title{color:var( --e-global-color-96171c9 );font-family:var( --e-global-typography-text-font-family ), Sans-serif;font-size:var( --e-global-typography-text-font-size );font-weight:var( --e-global-typography-text-font-weight );line-height:var( --e-global-typography-text-line-height );}.elementor-48 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--e-global-typography-f918e9c-line-height );letter-spacing:var( --e-global-typography-f918e9c-letter-spacing );word-spacing:var( --e-global-typography-f918e9c-word-spacing );}.elementor-48 .elementor-element.elementor-element-72cd8da .elementor-heading-title{font-size:var( --e-global-typography-text-font-size );line-height:var( --e-global-typography-text-line-height );}}@media(max-width:767px){.elementor-48 .elementor-element.elementor-element-1ae6741 .elementor-heading-title{font-size:var( --e-global-typography-d58a669-font-size );line-height:var( --e-global-typography-d58a669-line-height );letter-spacing:var( --e-global-typography-d58a669-letter-spacing );word-spacing:var( --e-global-typography-d58a669-word-spacing );}.elementor-48 .elementor-element.elementor-element-1fab2c6 .elementor-heading-title{font-size:var( --e-global-typography-17ed90f-font-size );line-height:var( --e-global-typography-17ed90f-line-height );letter-spacing:var( --e-global-typography-17ed90f-letter-spacing );word-spacing:var( --e-global-typography-17ed90f-word-spacing );}.elementor-48 .elementor-element.elementor-element-f8dc03b .elementor-heading-title{font-size:var( --e-global-typography-f918e9c-font-size );line-height:var( --e-global-typography-f918e9c-line-height );letter-spacing:var( --e-global-typography-f918e9c-letter-spacing );word-spacing:var( --e-global-typography-f918e9c-word-spacing );}.elementor-48 .elementor-element.elementor-element-02be2e8{font-size:var( --e-global-typography-17ed90f-font-size );line-height:var( --e-global-typography-17ed90f-line-height );letter-spacing:var( --e-global-typography-17ed90f-letter-spacing );word-spacing:var( --e-global-typography-17ed90f-word-spacing );}.elementor-48 .elementor-element.elementor-element-f2a4f4e{--justify-content:flex-start;}.elementor-48 .elementor-element.elementor-element-639cdf7 .elementor-heading-title{font-size:var( --e-global-typography-f918e9c-font-size );line-height:var( --e-global-typography-f918e9c-line-height );letter-spacing:var( --e-global-typography-f918e9c-letter-spacing );word-spacing:var( --e-global-typography-f918e9c-word-spacing );}.elementor-48 .elementor-element.elementor-element-72cd8da .elementor-heading-title{font-size:var( --e-global-typography-text-font-size );line-height:var( --e-global-typography-text-line-height );}.elementor-48 .elementor-element.elementor-element-72cd8da > .elementor-widget-container{padding:10px 0px 0px 0px;}}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"48\" class=\"elementor elementor-48 e-loop-item e-loop-item-2962 post-2962 projet type-projet status-publish has-post-thumbnail hentry tag-du-projet-plateforme-de-marque tag-du-projet-strategie tag-du-projet-naming tag-du-projet-identite-visuelle tag-du-projet-ton-de-voix tag-du-projet-site-internet tag-du-projet-reseaux-sociaux tag-du-projet-supports-corporate\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-51d9ef8 e-con-full projet_item e-flex e-con e-parent\" data-id=\"51d9ef8\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;container_type&quot;:&quot;flex&quot;}\" data-post-id=\"2962\" data-core-v316-plus=\"true\" href=\"https:\/\/les-semeurs.com\/en\/projet\/raphael-advisory\/\">\n\t\t<div class=\"elementor-element elementor-element-f21aaf2 e-con-full projet_item-content e-flex e-con e-child\" data-id=\"f21aaf2\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;container_type&quot;:&quot;flex&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1ae6741 projet_item-title elementor-widget elementor-widget-heading\" data-id=\"1ae6741\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.19.0 - 28-02-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\"><p>Comment affirmer son <strong>approche singuli\u00e8re<\/strong>&nbsp;?<\/p>\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1fab2c6 projet_item-back elementor-widget elementor-widget-heading\" data-id=\"1fab2c6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">\u2190 Back<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f8dc03b projet_item-client elementor-widget elementor-widget-heading\" data-id=\"f8dc03b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"arrow\">\u2192 <\/span><span class=\"nom_du_client\">Rapha\u00ebl Advisory<\/span> <span class=\"titre_du_projet\"> \u2022 d\u00e9veloppe sa marque pour affirmer son approche singuli\u00e8re.<\/span> <\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-02be2e8 projet_item-description elementor-widget elementor-widget-text-editor\" data-id=\"02be2e8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.19.0 - 28-02-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\tRapha\u00ebl Advisory est une banque d\u2019affaires reconnue par ses clients. Mais son positionnement n\u2019\u00e9tait pas clairement per\u00e7u au-del\u00e0 de ce premier cercle. L\u2019organisation avait \u00e9volu\u00e9. Son image ne le refl\u00e9tait pas encore. Nous avons clarifi\u00e9 son positionnement et cr\u00e9\u00e9 une identit\u00e9 de marque align\u00e9e avec ce qu\u2019elle est devenue \u2014 un langage qui exprime sa capacit\u00e9 \u00e0 apporter clart\u00e9 et discernement dans des environnements complexes. Sa position est d\u00e9sormais plus claire, plus lisible et plus facilement partageable. Quand le fond et la forme sont align\u00e9s, la perception change et favorise l\u2019attraction et l\u2019\u00e9lan.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f2a4f4e projet_item-link e-con-full e-flex e-con e-child\" data-id=\"f2a4f4e\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;container_type&quot;:&quot;flex&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-639cdf7 savoir elementor-widget elementor-widget-heading\" data-id=\"639cdf7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Learn more<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-72cd8da projet_item-tags elementor-widget elementor-widget-heading\" data-id=\"72cd8da\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\"><span># brand platform<\/span> <span>#brand strategy<\/span> <span>#naming<\/span> <span>#visual identity<\/span> <span>#ton de voix<\/span> <span>#site internet<\/span> <span>#r\u00e9seaux sociaux<\/span> <span>#supports corporate<\/span><\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5afa5ad e-con-full projet_item-image e-flex e-con e-child\" data-id=\"5afa5ad\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;background_background&quot;:&quot;video&quot;,&quot;background_play_on_mobile&quot;:&quot;yes&quot;,&quot;background_privacy_mode&quot;:&quot;yes&quot;,&quot;container_type&quot;:&quot;flex&quot;,&quot;background_video_link&quot;:&quot;https:\\\/\\\/les-semeurs.com\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/Semeurs-identite-de-marque-Raphael-Advisory-Associes-scaled.jpg&quot;}\">\n\t\t<div class=\"elementor-background-video-container\">\n\t\t\t\t\t\t\t<video class=\"elementor-background-video-hosted elementor-html5-video\" autoplay muted playsinline loop><\/video>\n\t\t\t\t\t<\/div>\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<div class=\"elementor-element elementor-element-845e345 e-con-full projet_detail e-flex e-con e-parent\" data-id=\"845e345\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;container_type&quot;:&quot;flex&quot;}\" data-post-id=\"2962\" data-core-v316-plus=\"true\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<style id=\"loop-dynamic-48\">.e-loop-item-75 .elementor-element.elementor-element-5afa5ad:not(.elementor-motion-effects-element-type-background), .e-loop-item-75 .elementor-element.elementor-element-5afa5ad > .elementor-motion-effects-container > .elementor-motion-effects-layer{background:url(\"https:\/\/les-semeurs.com\/wp-content\/uploads\/2024\/02\/image-une-2.jpg\") 50% 50%;background-size:cover;}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"48\" class=\"elementor elementor-48 e-loop-item e-loop-item-75 post-75 projet type-projet status-publish has-post-thumbnail hentry tag-du-projet-strategie tag-du-projet-naming tag-du-projet-identite-visuelle\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-51d9ef8 e-con-full projet_item e-flex e-con e-parent\" data-id=\"51d9ef8\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;container_type&quot;:&quot;flex&quot;}\" data-post-id=\"75\" data-core-v316-plus=\"true\" href=\"https:\/\/les-semeurs.com\/en\/projet\/comment-incarner-une-nouvelle-vision-dans-un-marche-historique-et-sature\/\">\n\t\t<div class=\"elementor-element elementor-element-f21aaf2 e-con-full projet_item-content e-flex e-con e-child\" data-id=\"f21aaf2\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;container_type&quot;:&quot;flex&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1ae6741 projet_item-title elementor-widget elementor-widget-heading\" data-id=\"1ae6741\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><p class=\" translation-block\">How to <strong>convince your market<\/strong> from the launch?<\/p>\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1fab2c6 projet_item-back elementor-widget elementor-widget-heading\" data-id=\"1fab2c6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">\u2190 Back<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f8dc03b projet_item-client elementor-widget elementor-widget-heading\" data-id=\"f8dc03b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"arrow\">\u2192 <\/span><span class=\"nom_du_client\">Asteren<\/span> <span class=\"titre_du_projet\"> \u2022 Creation of a landmark brand<\/span> <\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-02be2e8 projet_item-description elementor-widget elementor-widget-text-editor\" data-id=\"02be2e8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tProving yourself isn\u2019t just a matter of time! Revealing your vision, asserting your expertise or sharing your commitment allows you to quickly acquire strong credibility! This is the successful bet of the three young partners of Asteren: personally invested in the creation of their identity, they laid down the fundamentals of their brand from the launch. Inspired by the star which guides and provides benchmarks, the agency created all the components of the brand and its language: the name, the visual identity and its overall deployment. Marking a break with the codes of a regulated profession, the Asteren brand revitalizes the image of the legal representative.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f2a4f4e projet_item-link e-con-full e-flex e-con e-child\" data-id=\"f2a4f4e\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;container_type&quot;:&quot;flex&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-639cdf7 savoir elementor-widget elementor-widget-heading\" data-id=\"639cdf7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Learn more<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-72cd8da projet_item-tags elementor-widget elementor-widget-heading\" data-id=\"72cd8da\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\"><span>#brand strategy<\/span> <span>#naming<\/span> <span>#visual identity<\/span><\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5afa5ad e-con-full projet_item-image e-flex e-con e-child\" data-id=\"5afa5ad\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;background_background&quot;:&quot;video&quot;,&quot;background_play_on_mobile&quot;:&quot;yes&quot;,&quot;background_privacy_mode&quot;:&quot;yes&quot;,&quot;container_type&quot;:&quot;flex&quot;,&quot;background_video_link&quot;:&quot;https:\\\/\\\/les-semeurs.com\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/ASTEREN_APERCU_1.mp4&quot;}\">\n\t\t<div class=\"elementor-background-video-container\">\n\t\t\t\t\t\t\t<video class=\"elementor-background-video-hosted elementor-html5-video\" autoplay muted playsinline loop><\/video>\n\t\t\t\t\t<\/div>\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<div class=\"elementor-element elementor-element-845e345 e-con-full projet_detail e-flex e-con e-parent\" data-id=\"845e345\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;container_type&quot;:&quot;flex&quot;}\" data-post-id=\"75\" data-core-v316-plus=\"true\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<style id=\"loop-dynamic-48\">.e-loop-item-1515 .elementor-element.elementor-element-5afa5ad:not(.elementor-motion-effects-element-type-background), .e-loop-item-1515 .elementor-element.elementor-element-5afa5ad > .elementor-motion-effects-container > .elementor-motion-effects-layer{background:url(\"https:\/\/les-semeurs.com\/wp-content\/uploads\/2024\/03\/unima.png\") 50% 50%;background-size:cover;}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"48\" class=\"elementor elementor-48 e-loop-item e-loop-item-1515 post-1515 projet type-projet status-publish has-post-thumbnail hentry tag-du-projet-strategie tag-du-projet-identite-visuelle tag-du-projet-deploiement-global\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-51d9ef8 e-con-full projet_item e-flex e-con e-parent\" data-id=\"51d9ef8\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;container_type&quot;:&quot;flex&quot;}\" data-post-id=\"1515\" data-core-v316-plus=\"true\" href=\"https:\/\/les-semeurs.com\/en\/projet\/unima-2\/\">\n\t\t<div class=\"elementor-element elementor-element-f21aaf2 e-con-full projet_item-content e-flex e-con e-child\" data-id=\"f21aaf2\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;container_type&quot;:&quot;flex&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1ae6741 projet_item-title elementor-widget elementor-widget-heading\" data-id=\"1ae6741\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><p>How<strong> reveal unique know-how<\/strong>\u00a0in a <strong>competitive international market<\/strong>?<\/p>\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1fab2c6 projet_item-back elementor-widget elementor-widget-heading\" data-id=\"1fab2c6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">\u2190 Back<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f8dc03b projet_item-client elementor-widget elementor-widget-heading\" data-id=\"f8dc03b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"arrow\">\u2192 <\/span><span class=\"nom_du_client\">Unima<\/span> <span class=\"titre_du_projet\"> \u2022 Creation of a committed brand of excellence<\/span> <\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-02be2e8 projet_item-description elementor-widget elementor-widget-text-editor\" data-id=\"02be2e8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<b>Experience and expertise are fundamental<\/b><span style=\"font-weight: 400\"> which constitute <\/span><b>valid evidence<\/b><span style=\"font-weight: 400\"> in a competitive market. It is therefore essential to talk about it, and what could be more effective than doing it through <\/span><b>posture of its brand <\/b><span style=\"font-weight: 400\">? For that, <\/span><b>Unima<\/b><span style=\"font-weight: 400\"> chose to highlight the reasons why his <\/span><b>shrimp<\/b><span style=\"font-weight: 400\"> is considered the best in the world: unique quality and sustainable production conditions in Madagascar. <\/span><span style=\"font-weight: 400\">Thus, the<\/span><b>identify<\/b><span style=\"font-weight: 400\"> designed by <\/span><b>Sowers<\/b><span style=\"font-weight: 400\"> East <\/span><span style=\"font-weight: 400\">in phase with this DNA<\/span><span style=\"font-weight: 400\">&nbsp;: <\/span><b>a logo designed as a label of excellence<\/b><span style=\"font-weight: 400\">, a <\/span><b>custom typography<\/b><span style=\"font-weight: 400\">, of the <\/span><b>shooting<\/b> <b>taken on the island, by local photographers.<\/b><span style=\"font-weight: 400\">.. Deployed on <\/span><b>institutional supports<\/b><span style=\"font-weight: 400\"> of the brand (packaging, aquaculture farm signage and website), it reveals all the dimensions of a <\/span><b>committed brand of excellence<\/b><span style=\"font-weight: 400\">. Result: a <\/span><b>increased visibility<\/b><span style=\"font-weight: 400\"> and a brand now recognized by major players in the <\/span><b>international gastronomy<\/b><span style=\"font-weight: 400\">. <\/span>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f2a4f4e projet_item-link e-con-full e-flex e-con e-child\" data-id=\"f2a4f4e\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;container_type&quot;:&quot;flex&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-639cdf7 savoir elementor-widget elementor-widget-heading\" data-id=\"639cdf7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Learn more<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-72cd8da projet_item-tags elementor-widget elementor-widget-heading\" data-id=\"72cd8da\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\"><span>#brand strategy<\/span> <span>#visual identity<\/span> <span>#global deployment<\/span><\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5afa5ad e-con-full projet_item-image e-flex e-con e-child\" data-id=\"5afa5ad\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;background_background&quot;:&quot;video&quot;,&quot;background_play_on_mobile&quot;:&quot;yes&quot;,&quot;background_privacy_mode&quot;:&quot;yes&quot;,&quot;container_type&quot;:&quot;flex&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<div class=\"elementor-element elementor-element-845e345 e-con-full projet_detail e-flex e-con e-parent\" data-id=\"845e345\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;container_type&quot;:&quot;flex&quot;}\" data-post-id=\"1515\" data-core-v316-plus=\"true\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"48\" class=\"elementor elementor-48 e-loop-item e-loop-item-469 post-469 projet type-projet status-publish hentry tag-du-projet-strategie tag-du-projet-naming tag-du-projet-identite-visuelle tag-du-projet-deploiement-global\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-51d9ef8 e-con-full projet_item e-flex e-con e-parent\" data-id=\"51d9ef8\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;container_type&quot;:&quot;flex&quot;}\" data-post-id=\"469\" data-core-v316-plus=\"true\" href=\"https:\/\/les-semeurs.com\/en\/projet\/almond\/\">\n\t\t<div class=\"elementor-element elementor-element-f21aaf2 e-con-full projet_item-content e-flex e-con e-child\" data-id=\"f21aaf2\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;container_type&quot;:&quot;flex&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1ae6741 projet_item-title elementor-widget elementor-widget-heading\" data-id=\"1ae6741\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><p class=\" translation-block\"><span style=\"font-weight: 400\">How to <strong>recruit<\/strong> and <strong>unite<\/strong> in a period of growth?<\/span><\/p>\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1fab2c6 projet_item-back elementor-widget elementor-widget-heading\" data-id=\"1fab2c6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">\u2190 Back<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f8dc03b projet_item-client elementor-widget elementor-widget-heading\" data-id=\"f8dc03b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default translation-block\"><span class=\"arrow\">\u2192 <\/span><span class=\"nom_du_client\">Almond<\/span> <span class=\"titre_du_projet\"> \u2022 Creation of a flagship brand<\/span><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-02be2e8 projet_item-description elementor-widget elementor-widget-text-editor\" data-id=\"02be2e8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container translation-block\"><span style=\"font-weight: 300\">In times of <strong>change<\/strong> and<strong>growth<\/strong>, the benchmarks are moving, companies must<strong>send a strong message<\/strong> strong&gt; and <strong>unifying<\/strong> for the attention of their audience. This is the challenge of the merger of the Almond and Rampar companies: creating a <strong>new brand language<\/strong> for the attention of the 350 employees and future talents<\/span><span style=\"font-weight : 300\">. With the strengthening of <strong>its employer brand<\/strong>, <\/span><span style=\"font-weight: 300\">Almond becomes a key player in <strong>cybersecurity<\/strong> in France and in Europe. After leading the redesign of the brand platform, we introduced innovative visual and verbal markers: a new brand signature \u201cMove Forward, we watch your back\u201d, the creation of a <strong>coded alphabet<\/strong> featuring a real visual language and a new iconographic style. These unique and living signs have become <strong>symbols of recognition<\/strong> and rallying, embodying a corporate culture that has become visible and embodied. <\/span><\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f2a4f4e projet_item-link e-con-full e-flex e-con e-child\" data-id=\"f2a4f4e\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;container_type&quot;:&quot;flex&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-639cdf7 savoir elementor-widget elementor-widget-heading\" data-id=\"639cdf7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Learn more<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-72cd8da projet_item-tags elementor-widget elementor-widget-heading\" data-id=\"72cd8da\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\"><span>#brand strategy<\/span> <span>#naming<\/span> <span>#visual identity<\/span> <span>#global deployment<\/span><\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5afa5ad e-con-full projet_item-image e-flex e-con e-child\" data-id=\"5afa5ad\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;background_background&quot;:&quot;video&quot;,&quot;background_play_on_mobile&quot;:&quot;yes&quot;,&quot;background_privacy_mode&quot;:&quot;yes&quot;,&quot;container_type&quot;:&quot;flex&quot;,&quot;background_video_link&quot;:&quot;https:\\\/\\\/les-semeurs.com\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/ALMOND_APERCU.mp4&quot;}\">\n\t\t<div class=\"elementor-background-video-container\">\n\t\t\t\t\t\t\t<video class=\"elementor-background-video-hosted elementor-html5-video\" autoplay muted playsinline loop><\/video>\n\t\t\t\t\t<\/div>\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<div class=\"elementor-element elementor-element-845e345 e-con-full projet_detail e-flex e-con e-parent\" data-id=\"845e345\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;container_type&quot;:&quot;flex&quot;}\" data-post-id=\"469\" data-core-v316-plus=\"true\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<style id=\"loop-dynamic-48\">.e-loop-item-467 .elementor-element.elementor-element-5afa5ad:not(.elementor-motion-effects-element-type-background), .e-loop-item-467 .elementor-element.elementor-element-5afa5ad > .elementor-motion-effects-container > .elementor-motion-effects-layer{background:url(\"https:\/\/les-semeurs.com\/wp-content\/uploads\/2024\/02\/pop-women-festival.jpg\") 50% 50%;background-size:cover;}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"48\" class=\"elementor elementor-48 e-loop-item e-loop-item-467 post-467 projet type-projet status-publish has-post-thumbnail hentry tag-du-projet-strategie tag-du-projet-identite-visuelle tag-du-projet-deploiement-global\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-51d9ef8 e-con-full projet_item e-flex e-con e-parent\" data-id=\"51d9ef8\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;container_type&quot;:&quot;flex&quot;}\" data-post-id=\"467\" data-core-v316-plus=\"true\" href=\"https:\/\/les-semeurs.com\/en\/projet\/comment-incarner-une-nouvelle-visiondans-un-marche-historique-et-sature\/\">\n\t\t<div class=\"elementor-element elementor-element-f21aaf2 e-con-full projet_item-content e-flex e-con e-child\" data-id=\"f21aaf2\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;container_type&quot;:&quot;flex&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1ae6741 projet_item-title elementor-widget elementor-widget-heading\" data-id=\"1ae6741\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><p><span style=\"font-weight: 400\">How to win <strong>public trust<\/strong> when we are <strong>young <\/strong>?\u00a0<\/span><\/p>\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1fab2c6 projet_item-back elementor-widget elementor-widget-heading\" data-id=\"1fab2c6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">\u2190 Back<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f8dc03b projet_item-client elementor-widget elementor-widget-heading\" data-id=\"f8dc03b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"arrow\">\u2192 <\/span><span class=\"nom_du_client\">Pop Women Festival<\/span> <span class=\"titre_du_projet\"> \u2022 Creation of a brand that shines<\/span> <\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-02be2e8 projet_item-description elementor-widget elementor-widget-text-editor\" data-id=\"02be2e8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<b>Emerge<\/b><span style=\"font-weight: 400\"> and gain the trust of its audience as <\/span><b>young brand<\/b><span style=\"font-weight: 400\"> with a <\/span><b>engaged theme<\/b><span style=\"font-weight: 400\"> represents a challenge. For that, <\/span><b>Pop Woman Festival,<\/b><span style=\"font-weight: 400\"> a young festival confided <\/span><b>in Sowers<\/b><span style=\"font-weight: 400\"> the creation of a <\/span><b>visual identity<\/b><span style=\"font-weight: 400\"> which reinforces the recognition of the festival and transmits in a clear and open manner the desire to represent women, <\/span><b>artistic transdisciplinarity<\/b><span style=\"font-weight: 400\">, as well as the creative and optimistic spirit that underpins the festival. Three years later, this <\/span><b>singular identity<\/b><span style=\"font-weight: 400\"> is a real support for programming, both a guarantee of <\/span><b>credibility<\/b><span style=\"font-weight: 400\"> for partners and<\/span><b> mobilizing marker<\/b><span style=\"font-weight: 400\"> for the spectators. By highlighting this strong identity, the festival establishes a <\/span><b>authentic connection with your audience<\/b><span style=\"font-weight: 400\">, thus strengthening trust and generating buy-in.<\/span>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f2a4f4e projet_item-link e-con-full e-flex e-con e-child\" data-id=\"f2a4f4e\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;container_type&quot;:&quot;flex&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-639cdf7 savoir elementor-widget elementor-widget-heading\" data-id=\"639cdf7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Learn more<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-72cd8da projet_item-tags elementor-widget elementor-widget-heading\" data-id=\"72cd8da\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\"><span>#brand strategy<\/span> <span>#visual identity<\/span> <span>#global deployment<\/span><\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5afa5ad e-con-full projet_item-image e-flex e-con e-child\" data-id=\"5afa5ad\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;background_background&quot;:&quot;video&quot;,&quot;background_play_on_mobile&quot;:&quot;yes&quot;,&quot;background_privacy_mode&quot;:&quot;yes&quot;,&quot;container_type&quot;:&quot;flex&quot;,&quot;background_video_link&quot;:&quot;https:\\\/\\\/les-semeurs.com\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/PFW_APERCU-1.mp4&quot;}\">\n\t\t<div class=\"elementor-background-video-container\">\n\t\t\t\t\t\t\t<video class=\"elementor-background-video-hosted elementor-html5-video\" autoplay muted playsinline loop><\/video>\n\t\t\t\t\t<\/div>\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<div class=\"elementor-element elementor-element-845e345 e-con-full projet_detail e-flex e-con e-parent\" data-id=\"845e345\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;container_type&quot;:&quot;flex&quot;}\" data-post-id=\"467\" data-core-v316-plus=\"true\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<style id=\"loop-dynamic-48\">.e-loop-item-126 .elementor-element.elementor-element-5afa5ad:not(.elementor-motion-effects-element-type-background), .e-loop-item-126 .elementor-element.elementor-element-5afa5ad > .elementor-motion-effects-container > .elementor-motion-effects-layer{background:url(\"https:\/\/les-semeurs.com\/wp-content\/uploads\/2024\/02\/asteren.jpg\") 50% 50%;background-size:cover;}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"48\" class=\"elementor elementor-48 e-loop-item e-loop-item-126 post-126 projet type-projet status-publish has-post-thumbnail hentry tag-du-projet-plateforme-de-marque tag-du-projet-strategie tag-du-projet-identite-visuelle tag-du-projet-deploiement-global\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-51d9ef8 e-con-full projet_item e-flex e-con e-parent\" data-id=\"51d9ef8\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;container_type&quot;:&quot;flex&quot;}\" data-post-id=\"126\" data-core-v316-plus=\"true\" href=\"https:\/\/les-semeurs.com\/en\/projet\/126-2\/\">\n\t\t<div class=\"elementor-element elementor-element-f21aaf2 e-con-full projet_item-content e-flex e-con e-child\" data-id=\"f21aaf2\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;container_type&quot;:&quot;flex&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1ae6741 projet_item-title elementor-widget elementor-widget-heading\" data-id=\"1ae6741\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><p>How to do <strong>grow a cause<\/strong> by making it <strong>accessible<\/strong> to the greatest number?<\/p>\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1fab2c6 projet_item-back elementor-widget elementor-widget-heading\" data-id=\"1fab2c6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">\u2190 Back<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f8dc03b projet_item-client elementor-widget elementor-widget-heading\" data-id=\"f8dc03b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"arrow\">\u2192 <\/span><span class=\"nom_du_client\">Riace<\/span> <span class=\"titre_du_projet\"> \u2022 A protective brand<\/span> <\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-02be2e8 projet_item-description elementor-widget elementor-widget-text-editor\" data-id=\"02be2e8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<span style=\"font-weight: 400\">Shape <\/span><b>her brand<\/b><span style=\"font-weight: 400\"> allows you to gain clarity and therefore<\/span><b> attractiveness<\/b><span style=\"font-weight: 400\">, and this is all the more true for sensitive projects like NGOs or <\/span><b>endowment funds<\/b><span style=\"font-weight: 400\">, where trust and<\/span><b> meaning <\/b><span style=\"font-weight: 400\">are at the heart of<\/span><b>stakeholder buy-in<\/b><span style=\"font-weight: 400\">.\r\n<\/span><span style=\"font-weight: 400\">To achieve this, the<strong> f<\/strong><\/span><b>Riace endowment funds<\/b><span style=\"font-weight: 400\">, specialized in welcoming the most deprived, entrusted the<\/span><b> Sowers <\/b><span style=\"font-weight: 400\">the creation of its brand. Built with a powerful iconographic language, the<\/span><b>visual identity of Riace<\/b><span style=\"font-weight: 400\"> now relays the commitment, vision and spirit <\/span><b>from the endowment fund<\/b><span style=\"font-weight: 400\">, specifying its role and allowing it to consolidate <\/span><b>his community<\/b><span style=\"font-weight: 400\"> and of <\/span><b>mobilize <\/b><span style=\"font-weight: 400\">actively attracting more donors.<\/span>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f2a4f4e projet_item-link e-con-full e-flex e-con e-child\" data-id=\"f2a4f4e\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;container_type&quot;:&quot;flex&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-639cdf7 savoir elementor-widget elementor-widget-heading\" data-id=\"639cdf7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Learn more<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-72cd8da projet_item-tags elementor-widget elementor-widget-heading\" data-id=\"72cd8da\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\"><span># brand platform<\/span> <span>#brand strategy<\/span> <span>#visual identity<\/span> <span>#global deployment<\/span><\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5afa5ad e-con-full projet_item-image e-flex e-con e-child\" data-id=\"5afa5ad\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;background_background&quot;:&quot;video&quot;,&quot;background_play_on_mobile&quot;:&quot;yes&quot;,&quot;background_privacy_mode&quot;:&quot;yes&quot;,&quot;container_type&quot;:&quot;flex&quot;,&quot;background_video_link&quot;:&quot;https:\\\/\\\/les-semeurs.com\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/RIACE-APERCU.mp4&quot;}\">\n\t\t<div class=\"elementor-background-video-container\">\n\t\t\t\t\t\t\t<video class=\"elementor-background-video-hosted elementor-html5-video\" autoplay muted playsinline loop><\/video>\n\t\t\t\t\t<\/div>\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<div class=\"elementor-element elementor-element-845e345 e-con-full projet_detail e-flex e-con e-parent\" data-id=\"845e345\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;container_type&quot;:&quot;flex&quot;}\" data-post-id=\"126\" data-core-v316-plus=\"true\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<style id=\"loop-dynamic-48\">.e-loop-item-1278 .elementor-element.elementor-element-5afa5ad:not(.elementor-motion-effects-element-type-background), .e-loop-item-1278 .elementor-element.elementor-element-5afa5ad > .elementor-motion-effects-container > .elementor-motion-effects-layer{background:url(\"https:\/\/les-semeurs.com\/wp-content\/uploads\/2024\/03\/coccinelle.png\") 50% 50%;background-size:cover;}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"48\" class=\"elementor elementor-48 e-loop-item e-loop-item-1278 post-1278 projet type-projet status-publish has-post-thumbnail hentry tag-du-projet-plateforme-de-marque tag-du-projet-strategie tag-du-projet-identite-visuelle tag-du-projet-deploiement-global\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-51d9ef8 e-con-full projet_item e-flex e-con e-parent\" data-id=\"51d9ef8\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;container_type&quot;:&quot;flex&quot;}\" data-post-id=\"1278\" data-core-v316-plus=\"true\" href=\"https:\/\/les-semeurs.com\/en\/projet\/comment-transformer-limage-dun-secteur-ou-dun-metier\/\">\n\t\t<div class=\"elementor-element elementor-element-f21aaf2 e-con-full projet_item-content e-flex e-con e-child\" data-id=\"f21aaf2\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;container_type&quot;:&quot;flex&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1ae6741 projet_item-title elementor-widget elementor-widget-heading\" data-id=\"1ae6741\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><p>How <strong>to evolve<\/strong> the image of a job to redesign it<strong> the future<\/strong>&nbsp;?<\/p>\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1fab2c6 projet_item-back elementor-widget elementor-widget-heading\" data-id=\"1fab2c6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">\u2190 Back<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f8dc03b projet_item-client elementor-widget elementor-widget-heading\" data-id=\"f8dc03b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"arrow\">\u2192 <\/span><span class=\"nom_du_client\">FHBX<\/span> <span class=\"titre_du_projet\"> \u2022 A brand that builds connections<\/span> <\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-02be2e8 projet_item-description elementor-widget elementor-widget-text-editor\" data-id=\"02be2e8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<span style=\"font-weight: 400\">By creating FHBX, <strong>H\u00e9l\u00e8ne Bourbouloux<\/strong> and its partners had the ambition to transform the image of their profession by connecting it more to its economic and societal environment. To restore all its letters of nobility to the mission of the<strong>judiciary Administrator<\/strong>, FHBX relied on the<strong>Semeurs agency<\/strong> to build a <strong>distinctive brand strategy<\/strong>, combining design and event communication operations. In 10 years, FHBX has built an image of <strong>distinctive mark<\/strong> reconciling commitment, audacity and independence of mind. Over time, the agency has deployed a resolutely contemporary and committed visual language, revitalizing the image of an entire profession.\u00a0<\/span>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f2a4f4e projet_item-link e-con-full e-flex e-con e-child\" data-id=\"f2a4f4e\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;container_type&quot;:&quot;flex&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-639cdf7 savoir elementor-widget elementor-widget-heading\" data-id=\"639cdf7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Learn more<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-72cd8da projet_item-tags elementor-widget elementor-widget-heading\" data-id=\"72cd8da\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\"><span># brand platform<\/span> <span>#brand strategy<\/span> <span>#visual identity<\/span> <span>#global deployment<\/span><\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5afa5ad e-con-full projet_item-image e-flex e-con e-child\" data-id=\"5afa5ad\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;background_background&quot;:&quot;video&quot;,&quot;background_play_on_mobile&quot;:&quot;yes&quot;,&quot;background_privacy_mode&quot;:&quot;yes&quot;,&quot;container_type&quot;:&quot;flex&quot;,&quot;background_video_link&quot;:&quot;https:\\\/\\\/les-semeurs.com\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/FHBX-APERCU_1.mp4&quot;}\">\n\t\t<div class=\"elementor-background-video-container\">\n\t\t\t\t\t\t\t<video class=\"elementor-background-video-hosted elementor-html5-video\" autoplay muted playsinline loop><\/video>\n\t\t\t\t\t<\/div>\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<div class=\"elementor-element elementor-element-845e345 e-con-full projet_detail e-flex e-con e-parent\" data-id=\"845e345\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;container_type&quot;:&quot;flex&quot;}\" data-post-id=\"1278\" data-core-v316-plus=\"true\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<style id=\"loop-dynamic-48\">.e-loop-item-1595 .elementor-element.elementor-element-5afa5ad:not(.elementor-motion-effects-element-type-background), .e-loop-item-1595 .elementor-element.elementor-element-5afa5ad > .elementor-motion-effects-container > .elementor-motion-effects-layer{background:url(\"https:\/\/les-semeurs.com\/wp-content\/uploads\/2024\/03\/les-semeurs-ayache-vignette@2x.jpg\") 50% 50%;background-size:cover;}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"48\" class=\"elementor elementor-48 e-loop-item e-loop-item-1595 post-1595 projet type-projet status-publish has-post-thumbnail hentry\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-51d9ef8 e-con-full projet_item e-flex e-con e-parent\" data-id=\"51d9ef8\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;container_type&quot;:&quot;flex&quot;}\" data-post-id=\"1595\" data-core-v316-plus=\"true\" href=\"https:\/\/les-semeurs.com\/en\/projet\/ayache\/\">\n\t\t<div class=\"elementor-element elementor-element-f21aaf2 e-con-full projet_item-content e-flex e-con e-child\" data-id=\"f21aaf2\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;container_type&quot;:&quot;flex&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1ae6741 projet_item-title elementor-widget elementor-widget-heading\" data-id=\"1ae6741\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><p>How to become <strong>an essential reference?<\/strong><\/p>\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1fab2c6 projet_item-back elementor-widget elementor-widget-heading\" data-id=\"1fab2c6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">\u2190 Back<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f8dc03b projet_item-client elementor-widget elementor-widget-heading\" data-id=\"f8dc03b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"arrow\">\u2192 <\/span><span class=\"nom_du_client\">Ayache<\/span> <span class=\"titre_du_projet\"> \u2022 A powerfully distinctive brand<\/span> <\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-02be2e8 projet_item-description elementor-widget elementor-widget-text-editor\" data-id=\"02be2e8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<span style=\"font-weight: 400\">Leaders are no longer the only ones to benefit from<strong>strong notoriety<\/strong>&nbsp;: businesses <strong>cultivating a strong brand<\/strong> can also achieve this. This is the case of the Ayache law firm, which took up this challenge with the Semeurs agency. After building a truly unique brand, Ayache renewed its partnership to<strong> evolve towards a relational brand<\/strong>, promoting a personalized dialogue with its customers. The agency designed an evolution of the visual identity boldly marrying two complementary styles, paving the way for a lively and uninhibited brand language. Cultivating <strong>the art of shifting<\/strong>, the Ayache site offers a disruptive brand experience, far removed from the static codes used by the profession.<\/span>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f2a4f4e projet_item-link e-con-full e-flex e-con e-child\" data-id=\"f2a4f4e\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;container_type&quot;:&quot;flex&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-639cdf7 savoir elementor-widget elementor-widget-heading\" data-id=\"639cdf7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Learn more<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5afa5ad e-con-full projet_item-image e-flex e-con e-child\" data-id=\"5afa5ad\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;background_background&quot;:&quot;video&quot;,&quot;background_play_on_mobile&quot;:&quot;yes&quot;,&quot;background_privacy_mode&quot;:&quot;yes&quot;,&quot;container_type&quot;:&quot;flex&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<div class=\"elementor-element elementor-element-845e345 e-con-full projet_detail e-flex e-con e-parent\" data-id=\"845e345\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;container_type&quot;:&quot;flex&quot;}\" data-post-id=\"1595\" data-core-v316-plus=\"true\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"48\" class=\"elementor elementor-48 e-loop-item e-loop-item-1792 post-1792 projet type-projet status-publish hentry\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-51d9ef8 e-con-full projet_item e-flex e-con e-parent\" data-id=\"51d9ef8\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;container_type&quot;:&quot;flex&quot;}\" data-post-id=\"1792\" data-core-v316-plus=\"true\" href=\"https:\/\/les-semeurs.com\/en\/projet\/malene\/\">\n\t\t<div class=\"elementor-element elementor-element-f21aaf2 e-con-full projet_item-content e-flex e-con e-child\" data-id=\"f21aaf2\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;container_type&quot;:&quot;flex&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1ae6741 projet_item-title elementor-widget elementor-widget-heading\" data-id=\"1ae6741\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><p>How to build <strong>a brand strategy<\/strong> based on expertise <strong>of its founder<\/strong>&nbsp;?<\/p>\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1fab2c6 projet_item-back elementor-widget elementor-widget-heading\" data-id=\"1fab2c6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">\u2190 Back<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f8dc03b projet_item-client elementor-widget elementor-widget-heading\" data-id=\"f8dc03b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"arrow\">\u2192 <\/span><span class=\"nom_du_client\">Malene Rydahl<\/span> <span class=\"titre_du_projet\"> \u2022 A brand that connects cultures<\/span> <\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-02be2e8 projet_item-description elementor-widget elementor-widget-text-editor\" data-id=\"02be2e8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<b>For any entrepreneur<\/b><span style=\"font-weight: 400\">, it is sometimes difficult to take a step back, to broaden your perspectives in order to communicate effectively about what you do and what you offer. <\/span><b>Build your brand,<\/b><span style=\"font-weight: 400\"> it\u2019s about giving meaning to your story and <\/span><b>clarify your expertise<\/b><span style=\"font-weight: 400\">. <\/span><span style=\"font-weight: 400\">This is precisely what we explored<\/span><span style=\"font-weight: 400\"> with <\/span><b>Malene Rydhal<\/b> <span style=\"font-weight: 400\">to converge and unite in <\/span><b>a unique story<\/b><span style=\"font-weight: 400\">, creating bridges between Danish savoir-vivre and French savoir-vivre, years of<\/span><b>expertise<\/b><span style=\"font-weight: 400\"> on the<\/span><b>empathy<\/b><span style=\"font-weight: 400\"> in the service of a <\/span><b>fulfilling management<\/b><span style=\"font-weight: 400\">. Together we created a <\/span><b>landmark<\/b><span style=\"font-weight: 400\">,<\/span><b> the MR method<\/b><span style=\"font-weight: 400\">, which oversees its entire process. By creating his<\/span><b> brand identity<\/b><span style=\"font-weight: 400\">, we have highlighted the essential elements that resonate with its <\/span><b>different audiences<\/b><span style=\"font-weight: 400\">, helping to promote<\/span><span style=\"font-weight: 400\"> the relevance and conviction around <\/span><span style=\"font-weight: 400\">its image among managers and decision-makers of large companies.<\/span>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f2a4f4e projet_item-link e-con-full e-flex e-con e-child\" data-id=\"f2a4f4e\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;container_type&quot;:&quot;flex&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-639cdf7 savoir elementor-widget elementor-widget-heading\" data-id=\"639cdf7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Learn more<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5afa5ad e-con-full projet_item-image e-flex e-con e-child\" data-id=\"5afa5ad\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;background_background&quot;:&quot;video&quot;,&quot;background_play_on_mobile&quot;:&quot;yes&quot;,&quot;background_privacy_mode&quot;:&quot;yes&quot;,&quot;container_type&quot;:&quot;flex&quot;,&quot;background_video_link&quot;:&quot;https:\\\/\\\/les-semeurs.com\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/MALENE-APERCU_2.mp4&quot;}\">\n\t\t<div class=\"elementor-background-video-container\">\n\t\t\t\t\t\t\t<video class=\"elementor-background-video-hosted elementor-html5-video\" autoplay muted playsinline loop><\/video>\n\t\t\t\t\t<\/div>\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<div class=\"elementor-element elementor-element-845e345 e-con-full projet_detail e-flex e-con e-parent\" data-id=\"845e345\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;container_type&quot;:&quot;flex&quot;}\" data-post-id=\"1792\" data-core-v316-plus=\"true\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<style id=\"loop-dynamic-48\">.e-loop-item-1581 .elementor-element.elementor-element-5afa5ad:not(.elementor-motion-effects-element-type-background), .e-loop-item-1581 .elementor-element.elementor-element-5afa5ad > .elementor-motion-effects-container > .elementor-motion-effects-layer{background:url(\"https:\/\/les-semeurs.com\/wp-content\/uploads\/2024\/03\/gif_aapi.gif\") 50% 50%;background-size:cover;}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"48\" class=\"elementor elementor-48 e-loop-item e-loop-item-1581 post-1581 projet type-projet status-publish has-post-thumbnail hentry\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-51d9ef8 e-con-full projet_item e-flex e-con e-parent\" data-id=\"51d9ef8\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;container_type&quot;:&quot;flex&quot;}\" data-post-id=\"1581\" data-core-v316-plus=\"true\" href=\"https:\/\/les-semeurs.com\/en\/projet\/aapi\/\">\n\t\t<div class=\"elementor-element elementor-element-f21aaf2 e-con-full projet_item-content e-flex e-con e-child\" data-id=\"f21aaf2\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;container_type&quot;:&quot;flex&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1ae6741 projet_item-title elementor-widget elementor-widget-heading\" data-id=\"1ae6741\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><p><span style=\"font-weight: 400\">How <strong>promote an innovative approach<\/strong> to stand out from its competitors?<\/span><\/p>\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1fab2c6 projet_item-back elementor-widget elementor-widget-heading\" data-id=\"1fab2c6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">\u2190 Back<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f8dc03b projet_item-client elementor-widget elementor-widget-heading\" data-id=\"f8dc03b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"arrow\">\u2192 <\/span><span class=\"nom_du_client\">AAPI Health<\/span> <span class=\"titre_du_projet\"> \u2022 A brand that revisits the health experience<\/span> <\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-02be2e8 projet_item-description elementor-widget elementor-widget-text-editor\" data-id=\"02be2e8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tTo be considered as<strong> innovative<\/strong>, an offer, a service, or products must clearly demonstrate their advantages and differences. Faced with highly processed check-up services, AAPI wishes to provide<strong> a differentiated approach<\/strong>, more human and less anxiety-inducing than the very functional approaches of competitors. To demonstrate its commitment and will, <strong>the brand acts as the first lever<\/strong> of this demonstration.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f2a4f4e projet_item-link e-con-full e-flex e-con e-child\" data-id=\"f2a4f4e\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;container_type&quot;:&quot;flex&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-639cdf7 savoir elementor-widget elementor-widget-heading\" data-id=\"639cdf7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Learn more<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5afa5ad e-con-full projet_item-image e-flex e-con e-child\" data-id=\"5afa5ad\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;background_background&quot;:&quot;video&quot;,&quot;background_play_on_mobile&quot;:&quot;yes&quot;,&quot;background_privacy_mode&quot;:&quot;yes&quot;,&quot;container_type&quot;:&quot;flex&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<div class=\"elementor-element elementor-element-845e345 e-con-full projet_detail e-flex e-con e-parent\" data-id=\"845e345\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;container_type&quot;:&quot;flex&quot;}\" data-post-id=\"1581\" data-core-v316-plus=\"true\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<style id=\"loop-dynamic-48\">.e-loop-item-1728 .elementor-element.elementor-element-5afa5ad:not(.elementor-motion-effects-element-type-background), .e-loop-item-1728 .elementor-element.elementor-element-5afa5ad > .elementor-motion-effects-container > .elementor-motion-effects-layer{background:url(\"https:\/\/les-semeurs.com\/wp-content\/uploads\/2024\/03\/coccinelle.png\") 50% 50%;background-size:cover;}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"48\" class=\"elementor elementor-48 e-loop-item e-loop-item-1728 post-1728 projet type-projet status-publish has-post-thumbnail hentry\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-51d9ef8 e-con-full projet_item e-flex e-con e-parent\" data-id=\"51d9ef8\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;container_type&quot;:&quot;flex&quot;}\" data-post-id=\"1728\" data-core-v316-plus=\"true\" href=\"https:\/\/les-semeurs.com\/en\/projet\/bctg-avocat\/\">\n\t\t<div class=\"elementor-element elementor-element-f21aaf2 e-con-full projet_item-content e-flex e-con e-child\" data-id=\"f21aaf2\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;container_type&quot;:&quot;flex&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1ae6741 projet_item-title elementor-widget elementor-widget-heading\" data-id=\"1ae6741\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><p>How <strong>increase perceived value<\/strong> to guarantee its<strong>\u00a0positioning ?<\/strong><\/p>\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1fab2c6 projet_item-back elementor-widget elementor-widget-heading\" data-id=\"1fab2c6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">\u2190 Back<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f8dc03b projet_item-client elementor-widget elementor-widget-heading\" data-id=\"f8dc03b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"arrow\">\u2192 <\/span><span class=\"nom_du_client\">BCTG<\/span> <span class=\"titre_du_projet\"> \u2022 A brand that asserts itself<\/span> <\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-02be2e8 projet_item-description elementor-widget elementor-widget-text-editor\" data-id=\"02be2e8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<b>The first impression<\/b><span style=\"font-weight: 400\"> that it gives helps shape the perception of an organization. This is true in every interaction. Although many companies benefit from <\/span><b>excellent reputation<\/b><span style=\"font-weight: 400\">, inadequate representation can compromise the <\/span><b>value perceived by their customers<\/b><span style=\"font-weight: 400\">. Based on this observation, <\/span><b>BCTG, a business law firm,<\/b><span style=\"font-weight: 400\"> wished that <\/span><b>his image<\/b><span style=\"font-weight: 400\"> faithfully reflects the quality of its expertise for over 50 years, as well as <\/span><b>its pillar values<\/b><span style=\"font-weight: 400\">&nbsp;: prestigious clients, <\/span><b>recognized professionalism and rigor<\/b><span style=\"font-weight: 400\">, united team and respectful atmosphere. Without forgetting <\/span><b>his ambitions<\/b><span style=\"font-weight: 400\">. <\/span><b>The first step <\/b><span style=\"font-weight: 400\">was, for <\/span><b>Sowers<\/b><span style=\"font-weight: 400\">, to reinforce the name of the firm with a strong but balanced logo. The rest of the new identity emphasizes the precision, seriousness and importance of <\/span><b>interpersonal relationships<\/b><span style=\"font-weight: 400\">. Today, <\/span><b>BCTG<\/b><span style=\"font-weight: 400\"> succeeds in aligning the essence of the firm with its image, creating <\/span><b>a faithful representation<\/b><span style=\"font-weight: 400\"> of what the firm really is and its aspirations.<\/span>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f2a4f4e projet_item-link e-con-full e-flex e-con e-child\" data-id=\"f2a4f4e\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;container_type&quot;:&quot;flex&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-639cdf7 savoir elementor-widget elementor-widget-heading\" data-id=\"639cdf7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Learn more<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5afa5ad e-con-full projet_item-image e-flex e-con e-child\" data-id=\"5afa5ad\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;background_background&quot;:&quot;video&quot;,&quot;background_play_on_mobile&quot;:&quot;yes&quot;,&quot;background_privacy_mode&quot;:&quot;yes&quot;,&quot;container_type&quot;:&quot;flex&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<div class=\"elementor-element elementor-element-845e345 e-con-full projet_detail e-flex e-con e-parent\" data-id=\"845e345\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;container_type&quot;:&quot;flex&quot;}\" data-post-id=\"1728\" data-core-v316-plus=\"true\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<span class=\"e-load-more-spinner\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-spinner\" viewbox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M304 48c0 26.51-21.49 48-48 48s-48-21.49-48-48 21.49-48 48-48 48 21.49 48 48zm-48 368c-26.51 0-48 21.49-48 48s21.49 48 48 48 48-21.49 48-48-21.49-48-48-48zm208-208c-26.51 0-48 21.49-48 48s21.49 48 48 48 48-21.49 48-48-21.49-48-48-48zM96 256c0-26.51-21.49-48-48-48S0 229.49 0 256s21.49 48 48 48 48-21.49 48-48zm12.922 99.078c-26.51 0-48 21.49-48 48s21.49 48 48 48 48-21.49 48-48c0-26.509-21.491-48-48-48zm294.156 0c-26.51 0-48 21.49-48 48s21.49 48 48 48 48-21.49 48-48c0-26.509-21.49-48-48-48zM108.922 60.922c-26.51 0-48 21.49-48 48s21.49 48 48 48 48-21.49 48-48-21.491-48-48-48z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - 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