Les Semeurs - Agence de design - Branding- Paris

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Reveal the superpower
from brands to businesses.

Generate growth, build a brand image, recruit the best employees, build customer loyalty: faced with these challenges, brand design provides effective and tangible answers to decision makers. strong>

Sowers unlocks the potential of each company
through a comprehensive approach to branding: brand strategy, brand platform, visual identity, logotype, visual and verbal language, employer brand…

Since 2015, we have been driving strategic vision, creative audacity and visionary spirit to reveal your uniqueness as a brand.

Comment affirmer son approche singulière ?

→ Raphaël Advisory • développe sa marque pour affirmer son approche singulière.

Raphaël Advisory est une banque d’affaires reconnue par ses clients. Mais son positionnement n’était pas clairement perçu au-delà de ce premier cercle. L’organisation avait évolué. Son image ne le reflétait pas encore. Nous avons clarifié son positionnement et créé une identité de marque alignée avec ce qu’elle est devenue — un langage qui exprime sa capacité à apporter clarté et discernement dans des environnements complexes. Sa position est désormais plus claire, plus lisible et plus facilement partageable. Quand le fond et la forme sont alignés, la perception change et favorise l’attraction et l’élan.

# brand platform #brand strategy #naming #visual identity #ton de voix #site internet #réseaux sociaux #supports corporate

How to convince your market from the launch?

→ Asteren • Creation of a landmark brand

Proving yourself isn’t just a matter of time! Revealing your vision, asserting your expertise or sharing your commitment allows you to quickly acquire strong credibility! This is the successful bet of the three young partners of Asteren: personally invested in the creation of their identity, they laid down the fundamentals of their brand from the launch. Inspired by the star which guides and provides benchmarks, the agency created all the components of the brand and its language: the name, the visual identity and its overall deployment. Marking a break with the codes of a regulated profession, the Asteren brand revitalizes the image of the legal representative.

#brand strategy #naming #visual identity

How reveal unique know-how in a competitive international market?

→ Unima • Creation of a committed brand of excellence

Experience and expertise are fundamental which constitute valid evidence in a competitive market. It is therefore essential to talk about it, and what could be more effective than doing it through posture of its brand ? For that, Unima chose to highlight the reasons why his shrimp is considered the best in the world: unique quality and sustainable production conditions in Madagascar. Thus, theidentify designed by Sowers East in phase with this DNA : a logo designed as a label of excellence, a custom typography, of the shooting taken on the island, by local photographers... Deployed on institutional supports of the brand (packaging, aquaculture farm signage and website), it reveals all the dimensions of a committed brand of excellence. Result: a increased visibility and a brand now recognized by major players in the international gastronomy.

#brand strategy #visual identity #global deployment

How to recruit and unite in a period of growth?

→ Almond • Creation of a flagship brand

In times of change andgrowth, the benchmarks are moving, companies mustsend a strong message strong> and unifying for the attention of their audience. This is the challenge of the merger of the Almond and Rampar companies: creating a new brand language for the attention of the 350 employees and future talents. With the strengthening of its employer brand, Almond becomes a key player in cybersecurity in France and in Europe. After leading the redesign of the brand platform, we introduced innovative visual and verbal markers: a new brand signature “Move Forward, we watch your back”, the creation of a coded alphabet featuring a real visual language and a new iconographic style. These unique and living signs have become symbols of recognition and rallying, embodying a corporate culture that has become visible and embodied.

#brand strategy #naming #visual identity #global deployment

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