The first impression that it gives helps shape the perception of an organization. This is true in every interaction. Although many companies benefit from excellent reputation, inadequate representation can compromise the value perceived by their customers. Based on this observation, BCTG, a business law firm, wished that his image faithfully reflects the quality of its expertise for over 50 years, as well as its pillar values : prestigious clients, recognized professionalism and rigor, united team and respectful atmosphere. Without forgetting his ambitions. The first step was, for Sowers, to reinforce the name of the firm with a strong but balanced logo. The rest of the new identity emphasizes the precision, seriousness and importance of interpersonal relationships. Today, BCTG succeeds in aligning the essence of the firm with its image, creating a faithful representation of what the firm really is and its aspirations.
